AI for marketing, workshops and training programmes for your business

AI for marketing, workshops and training programmes for your business

Practical AI training where staff actually use AI the very next day

Many businesses already have access to ChatGPT, Claude, Gemini or Microsoft Copilot, but very few staff members use these tools as a natural part of their working day.

That’s where I can help. I have worked in marketing and communications for over 25 years and tailor my training to your specific tasks, so the focus isn’t on the technology itself, but on how AI saves time, improves quality and creates better marketing.

From a one-off session to a habit here’s how it works

A good AI programme isn’t just a single presentation that’s forgotten within a week. It’s a process that ultimately leads to staff actually changing the way they work. Here’s how it works:

We start with a conversation about your goals, challenges and the tasks your staff would like to improve using AI. That discussion forms the basis for everything that follows.

I structure the training around your real-world tasks – not a standard course. You’ll receive a programme based on your day-to-day work and your marketing.

Participants use their own computers and work on their own tasks. 

They ask questions as they go along and test the tools in practice, so that even during the training they produce something they can use afterwards.

You won’t go home with a slide deck and nothing to do. You’ll be given materials, prompts and workflows, and over the course of several sessions we’ll revisit your experiences and address any new questions that arise along the way.

What do you get?

Workshop

A practical introduction lasting 2 hours, half a day or a full day. Best when you want to get a whole team up and running at once.

Course

A course lasting 3–5 weeks with one session per week, during which participants work with the tools between sessions. This is where habits change – not just tools.

In-person or online

Sessions can be held in-person at your premises or online. You choose what suits your daily routine best.

Topics we can work on

  • AI for marketing, newsletters, LinkedIn posts, campaigns and adverts
  • Write better with AI: copy that sounds like you, not a chatbot
  • AI for communication: from idea to finished text, faster
  • ChatGPT or Claude as a regular sparring partner in your marketing
  • Effective prompts and AI workflows that save time in your day-to-day work

If you use Microsoft Copilot, we can also work with it in Word, Outlook and PowerPoint. If you have a different focus, I’m happy to tailor the training.

Who is this suitable for?

Marketing and communications teams

I train companies that want to use AI more effectively in their marketing and communications and get more out of the time spent on text, content and campaigns.

Teams that work extensively with text

HR, customer service, administration and management teams also benefit greatly from the training. No specialist AI knowledge is required; I adapt the level to suit, and the most sceptical people in the room are often the ones who go home with the biggest ‘aha’ moments.

About René

My name is René Hjetting and I have been working in communications, marketing and training for more than 25 years. Over the past three years, I have run AI workshops and training programmes for small businesses, local authorities and larger organisations, teaching several hundred employees how to use ChatGPT, Claude, Gemini and Microsoft Copilot in their day-to-day work.

I don’t believe in long presentations about artificial intelligence. I believe that people learn best by working on their own tasks. That’s why my workshops and training programmes are always practical, dialogue-based and tailored to each individual organisation. My aim isn’t for participants to become AI experts – my aim is for them to be using AI the very next day.

Shall we have a chat?

Tell me a bit about your business and your needs, and together we’ll find the solution that suits you best, whether it’s a workshop lasting a couple of hours or a programme spanning several weeks.

Form

Let’s use AI together to create marketing that works.

Kind regards

Your friend with the sharp pen 🖊️