About me

Hi, my name is René

I have been working in marketing, communications and writing for more than 25 years. Today, I help the self-employed and small businesses to use AI to market their businesses in a way that is easy to understand and use.

I don’t believe that AI will replace people. I believe that AI makes talented people even better.

When ChatGPT came along, I honestly thought my profession was about to disappear

I made a living from writing. I wrote copy for companies, published books and taught others how to communicate better. Suddenly, anyone could get an AI to write a blog post or a sales pitch in a matter of seconds.

I could have chosen to fight against this development. Instead, I became curious. I started testing AI every single day, not to find clever tricks, but to find out how the tools could actually help real businesses with real tasks.

It didn’t just change the way I work. It changed my entire business.

Today, I teach what I use myself

AI is part of my working day. Among other things, I use ChatGPT, Claude and Copilot for research, idea generation, writing, planning and marketing, not because AI does the work for me, but because it helps me work faster, think more broadly and deliver better results.

I share this experience through courses, workshops, webinars and articles. The goal is always the same: to make AI practical.

Two newsletters, two different purposes

3 Minutes - Every Tuesday. A short newsletter featuring the most important AI news, new tools and practical ideas you can use straight away.

The Sharp Pen - Every Friday. Insights, ideas and practical advice on how to use AI for marketing, communication and writing.

Why am I doing this?

Because I believe that AI will become just as natural a tool as email, spreadsheets and the internet are today.

My aim isn’t to teach you everything about AI. My aim is to teach you what makes a difference to your business. If you’d like to use AI more practically in your work, I hope you’ll join me.

Get in touch

Send a message. I'll get back to you as soon as possible.

I look forward to hearing from you.
Let’s use AI together to create marketing that works.

Kind regards,
René Hjetting
Your friend with the sharp pen 🖊️