About me
I help you write newsletters people actually read — and that bring you customers. So you don’t have to rely on algorithms.
9 out of 10 newsletters are boring
- The same formulas.
- The same tricks.
- Low open rates. No engagement. Readers who quietly unsubscribe.
Most people think the problem is their writing.
It’s not.
The real problem is this:
They don’t know how to turn a newsletter into a business asset.
My name is René Hjetting
I help you build, write and grow a newsletter that actually works.
Not just something people read.
But something that creates attention, trust — and customers.
I sent my first newsletter in 2004.
Before smartphones. Before Facebook. Before “content marketing” was even a thing.
Since then, I’ve written and sent thousands of newsletters across different industries.
I’ve tested subject lines, formats, strategies. And I’ve failed.
0 opens. Massive unsubscribes. Campaigns that went nowhere.
That’s how I learned what actually works — and what’s just noise.
Most marketing channels come and go.
- Algorithms change.
- Reach disappears.
- Costs go up.
Email is different.
You own it.
When someone subscribes, you have direct access to their attention — without platforms in between.
That’s why newsletters are one of the most valuable business assets you can build today.
Today, I help consultants, creators and small teams:
– start a newsletter from scratch
– grow an engaged audience
– write emails people actually read
– turn subscribers into customers
No fluff. No complicated systems.
Just clear, practical strategies that work.
Every Friday, I publish The Sharp Pen
A newsletter about writing better emails — and building a business through them.
You’ll get:
– ideas you can use immediately
– simple frameworks for writing emails
– real examples (what works and what doesn’t)
If you want to build a newsletter that people actually read — and that creates customers:
No spam. Just practical ideas you can use every week.
Please contact me if you have any questions.
You are welcome to fill out the form below, and I will get back to you as soon as possible.
I look forward to hearing from you.
Let’s turn your newsletter into something that matters.
Kind regards,
René Hjetting
Your friend with the sharp pen 🖊️
