You can't see your own blind spots
Five years ago, I was sitting in my home office looking at my computer screen. Corona had forced me to move my writing courses online, and I had just finished another Q&A session.
Normally, people would pack up and go home. But not this time.
People stayed. They wrote in the chat. They wanted to keep talking. There was something they wanted to share, something they needed to ask about — beyond what we had managed to cover in the lesson itself.
And right then, the inevitable happened: I realised I had overlooked something important.
People needed more than just teaching. They needed a place to ask: ‘Is this good enough?’
The problem we all know
You know the feeling, right?
You're sitting alone with your newsletter or LinkedIn post. You've finished writing it. But then the doubts start creeping in:
‘Does this make sense?’
‘Will the headline work for other people?’
‘Is the tone too salesy?’
Let me tell you something: You can't see your own blind spots.
It's not because you're a bad writer. It's human nature. We're too close to our own content to see it objectively.
What I learned during the coronavirus pandemic
In the 20 years I had been helping clients and students with their writing, I had mostly focused on one-to-one coaching. One client at a time. One text at a time.
But something magical happens when we humans come together around a common goal.
When people kept coming back after my online courses, I started to notice it myself.
They asked each other for advice. They shared experiences. They helped each other in ways I never could as a single expert.
And that gave me the biggest ‘aha’ moment of my career:
Feedback is worth its weight in gold – but it doesn't have to come from me.
What you can use right away
Today, it's more important than ever to get genuine human feedback on your writing. AI can help you write, but it can't tell you how your writing works on other people.
Try to feel the difference:
ChatGPT says: ‘The text is grammatically correct and follows a good structure.’
A human says: ‘I understand the point, but I actually thought you were going to sell me something else after reading the headline.’
Can you feel the difference? Human feedback hits what really matters for your results.
That's why I created The Writing Club
After the coronavirus experience, I knew what I had to do. I had to create the place people had been missing: a safe community where freelancers, marketers and business owners can share their texts and get honest feedback from other people.
Not just from me as an expert. From others who are also sitting at home writing newsletters, LinkedIn posts and sales emails.
The most amazing thing about The Writing Club is that I can now follow people in their process of becoming better writers.
I see them communicate their messages with greater confidence. And they get a better business.
But most importantly: They are no longer alone.
When you share your copy in The Writing Club, you get feedback on the things you can't see yourself. You catch the things you've overlooked or are missing. And you feel secure because you know that other people have looked at it before you send it out.
It costs the same as a good book at the bookshop.
But the value? Well, what is it worth to your business that your copy hits the mark the first time?
→ Join our writing community – you are welcome here
See you there,
P.S. You know it yourself. The next text you send out could be much better if you just had a fresh pair of eyes to look at it first. That's exactly what we do for each other in The Writing Club.
