Why your sales emails aren't working (and what you can do about it)
You probably know the feeling.
You're sitting there staring at the screen. You have to write an important email. Or maybe a newsletter for your customers.
You write. You delete. You write again. You delete again.
Two hours later, you still don't have anything that feels right. And when you finally send it? No response.
No reactions. Maybe even fewer sales than last time.
‘What am I doing wrong?’ you think.
I know because I've been there. Literally.
When my writing school suddenly stopped selling
Back in 2016, I was proud as a peacock.
I had just launched my first writing school – a 5-week online course where I taught people to write better. Teaching online over a longer period of time was new to me. Normally, I just did 1-2 hour workshops.
But the first two classes? Sold out. Completely sold out.
I felt like a rock star. ‘This is my future,’ I thought. ‘Now I can make a living teaching and helping freelancers write their way to better business.’
But then the inevitable happened.
Class number 3? Sold poorly. Class number 4? Even worse.
I didn't understand. Had I done something wrong? Was the market saturated? Were people no longer interested in learning to write?
The moment it dawned on me
One day, I was sitting looking at my statistics. The open rates on my emails had dropped by over 20%. People simply weren't opening my emails anymore.
And then I did something I should have done long ago.
I compared.
I took the campaigns that had sold well (class 1 and 2) and put them next to the ones that had sold poorly (class 3 and 4).
Holy cow.
I had made exactly the same mistake that many of my customers make today: I had sent almost identical emails. Same headlines. Same content. Same angles.
My readers had seen it before. Of course they didn't open my emails. Of course they didn't buy.
I had forgotten the most important rule: You always have to come up with something new and fresh.
The turning point
I waited until after the summer holidays in 2018. I wrote a completely new campaign from scratch. New angle. New stories. New headlines. I updated the landing page with more testimonials.
The result?
Class 5 sold as much as class 1 and 2 combined.
I have never forgotten that lesson. And it is more relevant today than ever.
Why it is harder now (but also easier)
Today, the problem has become even bigger.
You are not just fighting your direct competitors. You are fighting a tsunami of generic content. People receive more emails than ever before. They are bombarded on social media. Everywhere.
And much of the content they see? Boring. Generic. Copy/paste from ChatGPT with no personality or thought behind it.
But that's actually an advantage for you.
Because when everyone else is creating template content, your personal, well-thought-out content stands out even more.
The problem is: How do you constantly come up with new, fresh content without spending your whole life on it?
Here comes your secret weapon
Don't give up when your texts don't work. Just get help from the world's best assistant: AI.
But not the way most people do it. Not just ‘ChatGPT, write an email about my product’ and then copy/paste.
No, you need to use AI as your sparring partner. Your analyst. Your idea generator.
Like this:
Prompt #1: Analyse why your texts aren't working
I am sending you an email/text I have written that has not yielded the results I had hoped for.
Please analyse the text and give me specific feedback on:
1. What could be the reason for the poor results
2. What elements are missing to create engagement
3. 3 specific improvements I can make
Here is the text: [insert your text]Prompt #2: Create fresh variations of your best texts
I'm sending you a text that has worked well in the past. I would like five completely new versions with the same message but different angles, so that my audience doesn't feel like they've read it before.
Make sure each version has:
- A new headline/opening
- A different story or example
- The same core message, but a new approach
Original text: [insert your text]Prompt #3: Generate new headlines when you're stuck
I need to write an [email/post/article] about [topic]. My goal is to [your goal – e.g. get people to sign up, buy, read on].
Give me 10 different headlines that:
1. Grab attention immediately
2. Promise concrete value
3. Sound like me (personal and direct tone)
4. Make people want to read on
Background: [briefly describe your product/service and target audience]Test it right now
Take one of the prompts. Open ChatGPT or Claude. Paste in a text you've written that didn't work as well as you'd hoped.
See what happens.
I guarantee you: You'll gain insights you hadn't thought of. Ideas for improvements. New angles.
And suddenly, writing effective copy no longer feels impossible.
But there's much more...
The prompts above are just the tip of the iceberg.
Imagine if you could:
✅ Write 10x faster – while retaining your personal voice
✅ Analyse your texts like a professional marketing expert
✅ Generate fresh ideas every time you get stuck
✅ Create sales texts that actually sell
✅ Automate parts of your writing process so you have more freedom
That's exactly what you'll learn in my ‘Write better and sell more with AI’ masterclass course.
AI wasn't as scary as I thought. René taught me how to use it properly – and now it saves me hours every week. AI helps me come up with ideas, writes drafts for my newsletters and proofreads my work. As a solo freelancer, it's like having an assistant who never takes time off." – Participant from class 1
It's not just theory. It's 5 weeks where you learn to use AI as your personal writing assistant – not your replacement, but your super-powered sparring partner.
You'll learn to create content that sounds like you. That engages. That sells.
The next class starts on Tuesday, 9 September.
There are only 12 spots.
The price is $300 for the entire masterclass course
You get
- 5 weeks of live teaching
- Personal feedback on your texts
- All my AI prompts and templates
- Bonus: Access to my secret writing club for 6 months
If you're tired of spending hours on texts that don't work...
If you want to write faster without losing your personality...
If you want AI as your partner instead of your threat...
👉 Yes, please, I want to learn to write better with AI
See you on the other side.
Remember: There are only 12 spots available. And based on how quickly the first group sold out, I wouldn't wait if I were you. Especially when you know that your competitors are already using AI – just not as smart as you're going to be 😉
