Why I was annoyed with myself for more than 10 years
I can still remember the frustration. There I was, working on yet another article for a client, feeling that my texts were just... missing something.
They were fine, but they didn't make people act. They didn't make people buy.
For over 25 years, I have been writing texts for others. But about 15 years ago, I realised that I didn't know anything about copywriting – the art of writing texts that actually make people say ‘yes, please, I'll take that.’
I was so desperate to improve that I found an old blog called Copyblogger (it actually still exists).
I read everything they wrote and thought, ‘I want to be able to write like that!’ But even though I tried to copy their style, there was just something I wasn't getting.
It annoyed me so much. Why couldn't I just get good enough, fast enough?
Then something happened
After years of fumbling around, I finally found an American copywriting course. And then it dawned on me what I had been overlooking all along:
Copywriting is the very last thing your customer reads before they pull out their card and buy your product.
It's not just ‘writing nicely.’ It's understanding the human psyche. It's knowing the frameworks and methods that work. It's knowing exactly which words make people take action.
Suddenly, I understood why my texts weren't working. I was missing the tools.
Now you can skip straight to the result
Here's what I want to share with you: You don't need to spend years learning what I learned. Not when we have AI to help us.
Let me give you a concrete example of how you can use it right away:
The next time you write an email to your customers, try this simple formula:
- Start with a problem they know (just like I started with my frustration)
- Tell them how you solved it (your personal experience)
- Show them how they can get the same result (your product/service)
It's no coincidence that you're reading this newsletter all the way through – it's exactly the structure I use.
But here's the trick: AI can help you find the right words and frameworks, but your personal story is what makes people act.
There are thousands of AI-generated texts out there every day, but they lack an authentic voice.
Another tip you can use today: When people ask ‘why should I buy from you?’, don't respond with features and functions. Tell them about a customer who had the same problem as them and what happened after they bought from you.
Stories sell.
Not product descriptions.
When you combine the right copywriting frameworks with AI and then add your own authentic voice, you have a combination that can transform your business.
That's why I've created something for you
I've gathered everything I've learned over the years – all the frameworks, all the methods, all the tricks – and packaged it into a masterclass on writing better and selling more with AI.
Here, you won't just learn the theory. You'll get concrete tools you can use right away. Texts for your emails, your landing page, your sales letters – everything.
And it costs only $300 for the entire masterclass, which is cheaper than a single day course (which is a pretty amazing offer, if you ask me ;)).
There are only 12 spots available, because I want to make sure everyone gets the personalised help they need.
Read more about the masterclass here!
Happy writing!
