The easiest way to gain new subscribers
The questions I answer most when teaching about newsletters are: how do I get more subscribers for my newsletter?
There are many ways you can do this, both free and paid. And I want to mention a method I used myself recently.
In Denmark, we have a large conference on email marketing and newsletters called Email Summit.
Together with my good friend Tom, I gave a presentation on how you can reawaken your dormant customers using automation and copywriting.
We stood on stage and gave the presentation, and afterwards we handed out first aid kits with various remedies for how participants could try to reawaken their dormant recipients.
The first aid kit contained various items, as well as a prescription with a unique URL to a page we had created specifically for this purpose. On the landing page, we had a photo of the two of us, a description of what the reader would get, and a sign-up form. They would get our three remedies — and then they would be on our newsletter.
This is what's known as a lead generator. And it's the most important piece of the puzzle if you want your newsletter to grow.
Let me explain why
Most people have a little box on their website that says ‘Sign up for my newsletter.’ But put yourself in your future reader's shoes. They already get too many emails. Why would they sign up for yet another newsletter?
A lead generator changes that whole dynamic. You give them something concrete and valuable in exchange for their email address. Something they can use right away.
Think about our first aid kit. People wanted the three cures. Signing up for our newsletter at the same time was just a natural part of the deal.
That's the difference between asking for attention and earning it.
Here's the recipe for your own lead generator:
Find your audience's biggest problem
What question do your customers ask you over and over again? That's your starting point. For me, it was ‘how do I wake up my dormant recipients?’ That's why our cures hit the mark.
Create a concrete solution to that problem
It doesn't have to be anything big. A checklist, a template, a short guide or a video. The most important thing is that it solves one specific problem. Not ten. One.
Build a simple landing page
Your landing page only needs three things: a catchy headline, a short description of what they get, and a sign-up form. That's exactly what Tom and I did. A photo of us, a description of the three cures, and a form. Done.
Share it everywhere you can
Put it on your website. Share it on social media. Mention it when you give presentations. Or do what we did — print a recipe and put it in a first aid kit.
It doesn't have to be any more complicated than that.
The whole point is simple: give people a concrete reason to sign up. Stop asking for their email address and start giving them something they actually want.
So my question to you is: what is the one problem you can solve for your future readers?
Find it. Create the solution. Give it away. And watch your newsletter grow.
Are you having trouble getting more subscribers to your newsletter?
You're not alone. In fact, that's the question I get asked most often. And I understand why – because it can feel like you're shouting into an empty room when the sign-ups just aren't coming.
But it doesn't have to be that difficult. There are some very specific steps you can take that will make a huge difference. Steps that most people never learn because they are too busy chasing likes on social media.
That's why I've created a free webinar where, in one hour, I'll take you through the 7 steps to building a newsletter that actually generates income. You'll learn:
→ How to find your profitable niche
→ The secret to growing from 0 to 1,000 subscribers – without spending a penny on ads
→ When you're ready to scale – and when you're definitely not
It's on Tuesday, 24 February, at 3:00 PM CET., and it won't cost you anything but an hour of your time.
