Do you remember how it feels to start a new series on Netflix? You watch episode 1. Then episode 2. And suddenly it's 2 a.m. and you've watched 6 episodes in a row. Why? Because Netflix has a formula. A structure. A common thread. Every
You post on LinkedIn every day. You create Stories on Instagram. You struggle to keep up with the ever-changing algorithm on Facebook. And what do you get out of it? Three likes from your mother, a colleague and a random bot from India. You can feel the frustration, right? I&
This weekend, Ed Sheeran has come to Denmark to give four concerts in a row. Four concerts. In a row. This is only possible because he is so incredibly popular. But here's what's really smart about Ed: When he's about to play a concert,
Five years ago, I was sitting in my home office looking at my computer screen. Corona had forced me to move my writing courses online, and I had just finished another Q&A session. Normally, people would pack up and go home. But not this time. People stayed. They
One of the members of my Danish writing club was stuck in exactly the same way. You know the feeling, right? You sit down at your computer with the best of intentions. You have the ideas, you have the desire, you know you HAVE to write to get customers for
You know when you're standing in the kitchen and suddenly have a revelation? That's how I felt yesterday. I was standing there with my pizza dough, about to spread the tomato sauce. And just as I picked up the spoon, it hit me like a bolt
You probably know the feeling. You're sitting there staring at the screen. You have to write an important email. Or maybe a newsletter for your customers. You write. You delete. You write again. You delete again. Two hours later, you still don't have anything that feels
I can still remember the frustration. There I was, working on yet another article for a client, feeling that my texts were just... missing something. They were fine, but they didn't make people act. They didn't make people buy. For over 25 years, I have been
Do you know the feeling? You're sitting in front of your computer, the cursor is blinking on a blank page, and your thoughts are racing. ‘Just this one post,’ you think. ‘It'll take an hour.’ Two hours later, you're still there. I've
Discover the psychology behind captivating content that makes your target audience take action. What makes content unforgettable? Think about the last piece of writing that really moved you. Maybe it was a story that made you smile, or a post that had you reflecting for hours afterwards. Chances are, it
I meet many self-employed people who spend all their energy trying to ‘hack’ LinkedIn, Facebook and Instagram algorithms. They post constantly, use the right hashtags and hope that the algorithm will be kind to them today. But the truth is: You are building your business on borrowed land. Your own
Just before the coronavirus hit us in early 2020, I had a successful business writing for clients, and everything looked bright. Then the coronavirus arrived, and my clients began to stop requesting content because they were uncertain about the situation. From one day to the next, my turnover fell by
Do you also spend a lot of time on Facebook, LinkedIn and Instagram? Do you participate in events, network, listen to podcasts and watch YouTube videos? Do you receive stacks of newsletters? We are bombarded with thousands of messages every single day. Most of them are fleeting and have only
I have a clear answer for you! Yes, AI can write your texts, but most of the time they will sound too general and lack your personal voice and experience. It reminds me of when I was in primary school and got a calculator for maths. It could calculate everything,
Newsletter
You're sitting in front of the screen, your fingers are hovering over the keyboard and you're about to start typing. But where do you start? What is it you really want to achieve? Before I even sit down to type, I've developed three simple
Newsletter
Do you know that feeling when you start on a blank piece of paper and don't know how to begin? You're not alone! Most of us struggle to get started with writing because we have this idea that it has to be perfect from the start.
Newsletter
Have you noticed the changes in the market? I've been talking to a lot of self-employed people lately - both customers and business associates - and when I take a step back, I see a clear pattern: I'm far from the only one who's
Podcast
Last time you got my first newsletter in English in many years, today you get the first episode of my new podcast called, you guessed it, The Sharp Pen. Listen to the podcast on Spotify or Apple Podcast In this episode, I'm thrilled to bring you my conversation
Newsletter
This is my first newsletter in English for many years - and I'm quite happy the moment I write to you. I love the English language. ❤️ It was my favourite subject at school and I spend 90% of my reading time on English books. I also write in
Newsletter
In today's digital landscape, driving quality traffic to your website is essential for business growth. These proven strategies will help you attract more visitors without resorting to questionable tactics or spam. Content creation & management 1. Create valuable content that solves problems Quality content remains king in the