Build your own profitable newsletter
The complete step-by-step system for creating, growing, and monetising your newsletter—even if you're starting from absolute zero today.
Do you recognise this frustration?
✅ You spend hours every day on social media, but never achieve your goals
✅ Algorithms decide who sees your content (not you)
✅ You have thousands of followers, but can't convert them into customers
✅ You are constantly dependent on new platforms and trends
✅ You are building on ‘borrowed land’ - one day it could all be gone
The truth is harsh:
Many people will never make decent money online.
→ Not because they don't work hard enough.
→ Not because their product is bad.
But because they are building on platforms they don't own.
→ Instagram can change its algorithm tomorrow
→ Facebook can close your account without notice
→ TikTok can be banned (as in the US)
→ Google can penalise your website overnight
But there IS a solution...
The platform NO ONE can take away from you
A newsletter. It's that simple.
While everyone is chasing followers on social media, the smart ones are building newsletters.
Why?
| Social Media | Email/Newsletter |
|---|---|
| 2-5% reach | 30-60% open rate |
| You own NOTHING | You own 100% |
| Algorithms control | You control |
| Weak conversion | 40x better conversion |
| May disappear tomorrow | Existed for 50+ years |
You don't need millions of subscribers
Newsletters with 5,000+ engaged subscribers often generate 6-figure annual revenues.
Join us: Build your own profitable newsletter
7 weeks that will transform you from a beginner to a newsletter owner with many subscribers and your first income.
What it is NOT:
❌ NOT another course you buy and never complete
❌ NOT theoretical BS with no practical application
❌ NOT ‘quick fix’ solutions that don't last
What it IS:
✅ A complete SYSTEM you implement week by week
✅ Personal coaching and feedback on your newsletter
✅ Proven strategy used by 100+ self-employed people
Here's what we'll be doing together over the next 7 weeks:
Find your profitable niche and validate your idea
📚 What you will learn:
- The Passion → Problem → Profit method
- How to test your idea before you get started
- Check out the competition
✅ What you will achieve:
- Your validated niche in place
- Confidence that people will actually pay for what you offer
- Insight into what your competitors are doing wrong and how you can do better
From idea to your first professional newsletter
📚 What you will learn:
- Get your newsletter up and running
- Write a sign-up page that people actually click on
- The template for emails they actually open
✅ What you will achieve:
- Your newsletter is live and ready to receive sign-ups
- A sign-up page that converts
- An email template you can use again and again
Create content that keeps readers hooked
📚 What you will learn:
- The content flywheel method
- The storytelling structure that people can't help but read
- Batch production with AI
✅ What you will achieve:
- A month's worth of content ready to go
- A storytelling template you can use every time
- Your first newsletter sent out and read
From 0 to 1,000 subscribers without paying a penny
📚 What you will learn:
- Organic growth strategies that actually work
- How to create social media content that drives people to your sign-up page
- The cross-promotion trick
✅ What you will achieve:
- A growth strategy that runs on repeat
- A social media strategy that actually converts
- New subscribers every week
Scale to 5,000+ subscribers with profitable ads
📚 What you will learn:
- Which advertising platforms actually give you value for money
- The overlooked advertising opportunities that no one talks about
- How to make money from your advertising
✅ What you'll achieve:
- Clarity on exactly which platforms to invest in
- Access to advertising opportunities your competitors are overlooking
- An advertising strategy that pays for itself
Turn your newsletter into a source of income
📚 What you will learn:
- How to sell your own products in your newsletter
- How to get brands to pay for advertising space
- The subscription model that creates predictable income
✅ What you will achieve:
- A sales strategy that converts readers into customers
- Everything ready to sell advertising space
- A subscription model that gives you ongoing income
Build a business on autopilot
📚 What you will learn:
- Email marketing automation that works while you sleep
- How to get multiple revenue streams to work together
- Your long-term growth plan for the next 6 months
✅ What you will achieve:
- An automated funnel that runs around the clock
- More ways to earn money
- A 180-day roadmap ready to follow
Your instructor
René Hjetting is your instructor for this 7-week online course. With a background as a copywriter, newsletter expert and instructor, he has been publishing newsletters since 2004 and has helped hundreds of self-employed people and companies build profitable newsletters that deliver results.
What makes René unique as a teacher is his ability to transform complex strategies into concrete, usable techniques. His practical approach ensures that you not only learn the theory, but actually implement it in your daily work – with immediate results.
Is this course for you?
✅ This IS perfect for you if:
You want to build a REAL business
No quick fixes. No gimmicks. Just a solid foundation.
You're tired of algorithms
Social media decides who sees your content. You want control.
You can spend 3-5 hours/week
Success requires effort. But not full-time. We do it efficiently.
You want to own your audience
Not rent it from Facebook. Not be dependent on Google. OWN it.
You are ready to take action
Not just read about it. Not just think about it. But DO it.
❌ This is NOT for you if:
You are looking for quick money
This is a system, not a trick. It requires work.
You want it done for you
I will guide you, but you build your newsletter.
You can't commit the time
3-5 hours per week is the minimum. Less than that? Wait until you have the time.
You are already successful
If you have 5,000+ subscribers and are earning 6 figures, you don't need this.
You don't do the assignments
7 weeks of weekly assignments. If you don't do them, you won't get results.
Your investment
The price is $450 for the entire online course
(You can pay in 3 instalments)
Small class. Lots of attention
To ensure thorough and personalised feedback, I deliberately keep the class small — so you never get lost in the crowd and always get the help you need.
Start: The course starts on Tuesday, 24 March 2026
Duration: 7 weeks
Included in the course:
✅ 7 live sessions, including recordings
✅ Personalised feedback every week
✅ 3 months of support + help to grow your list after the course
⭐️ BONUS ⭐️
1:1 technical setup of your email system
You will receive one personal session where we will go through and set up your email system correctly (lists, forms and basic flows), while also agreeing on how your support can best be used over the next 3 months.
FAQ: Frequently asked questions
I've never created a newsletter before, is this something for me?
Absolutely! 50% of participants start from absolute zero. The course is designed for beginners and those with some experience.
I will take you step by step through EVERYTHING – from technical setup to your first income. No prior knowledge is necessary.
I already have a newsletter, so is this something for me?
It depends on your results. If you have fewer than 2,000 subscribers or are not yet making money from your newsletter, then YES – the course will help you enormously. Many participants come with existing newsletters that ‘don't really work’.
The problem is often:
- Not making any money
- Weak growth strategy
- Lack of engagement
- No clear niche focus
I'll help you optimise everything you already have – and fill in the gaps in your system.
If you already have 5,000+ engaged subscribers and are earning £50,000+ per month from your newsletter, the course is probably not for you.
But everyone else will get massive value – no matter where they start.
Does this also work if I have a small/narrow niche?
Yes, small niches are often the best! A small, engaged niche is far more valuable than a broad, unengaged audience.
- Easier to stand out
- Higher engagement rate
- People pay more for specialized content
- Easier to find sponsors in your niche
1,000 engaged doctors are worth more than 10,000 random “people interested in business.” The system works in all niches—small and large.
Is it worth it for me?
The math is simple:
With just 100 committed subscribers, you can:
- Sell a €997 course at 10% = €9,970.
- Sell a €199 consultation to 5 people = €995.
- Get a sponsorship for €5,000/month
It typically takes 1-3 months to reach 100 subscribers with the strategies you learn in this course.
Your investment: A little
Your potential: Infinite.
How much time should I spend each week?
Expect to spend approximately 3-5 hours per week. This includes: 1.5 hours for live sessions, 1.5 hours to watch recordings/materials, and 2 hours to complete weekly assignments. That's less time than watching a Netflix series. And it could change your life.
Which newsletter platform should I use?
I do not recommend any particular platform, but will share my experiences with the various ones so that you can make your own decision.
What if I can't attend live sessions?
No problem! All sessions are recorded in high quality and are available on the same day. Many participants follow 100% async and still get fantastic results.
Do I need a large budget for advertising?
No. We start with 100% organic growth (free). In week 5, we introduce paid growth – and that is optional.
If you want to test ads, I recommend a minimum budget of €200. But many reach 1,000+ subscribers without spending a penny on ads.
Are there any ongoing costs during or after the programme?
No, the only cost is your email platform, which you use for your newsletter. Everything else (training, support, community access) is included.
Your investment
The price is $450 for the entire online course
(You can pay in 3 instalments)
Small class. Lots of attention
To ensure thorough and personalised feedback, I deliberately keep the class small — so you never get lost in the crowd and always get the help you need.
Start: The course starts on Tuesday, 24 March 2026
Duration: 7 weeks
Included in the course:
✅ 7 live sessions, including recordings
✅ Personalised feedback every week
✅ 3 months of support + help to grow your list after the course
⭐️ BONUS ⭐️
1:1 technical setup of your email system
You will receive one personal session where we will go through and set up your email system correctly (lists, forms and basic flows), while also agreeing on how your support can best be used over the next 3 months.
Please contact me if you have any questions?
Please feel free to write to me using the form below, and I will get back to you as soon as possible.
I look forward to hearing from you.
Let's make your newsletter a success.
Kind regards
René Hjetting
Your friend with the sharp pen 🖊️