About me

Hi, I’m René Hjetting

9 out of 10 newsletters are boring

The same formulas. The same tricks. Low open rates, no engagement, readers who quietly unsubscribe.

My name is René Hjetting, and I want to help you write newsletters that belong to the last tenth – the ones people actually look forward to reading.

20 years of experience with newsletters

My first newsletter was sent out in 2004. Before smartphones. Before Facebook. Before ‘content marketing’ was invented.

Since then, I have sent thousands of newsletters across various projects and industries. I have tested hundreds of subject lines, formats and strategies.

I have also failed. Spectacularly. 0 opens. 50+ unsubscribes in one day. Those mistakes taught me exactly what works – and what wastes your time.

Why newsletters are more important than ever

The marketing landscape has changed:

Meta ads are expensive
Google search is unstable
Social media reach is shrinking

Newsletters are the last channel you own 100%.

No algorithms.
No rising ad prices.
Direct access to your readers' inboxes.

This allows you to build deep, profitable relationships with your audience.

How I can help you

Every Friday, I publish The Sharp Pen – a newsletter about writing better newsletters.

Here you get:

Concrete trends that move the needle
How-to guides you can use right away
Real cases with before/after results

I believe in keeping things simple. No fluff. No unnecessary complications. Just clear, effective knowledge that gets results.

My mission

To make every single newsletter on the internet a little bit better.

Because when you write better newsletters, you build stronger relationships with your readers and get better results in your business.

Please contact me if you have any questions.

You are welcome to fill out the form below, and I will get back to you as soon as possible.

I look forward to hearing from you.
Let us turn your newsletters into a profitable business.

Kind regards,
René Hjetting
Your friend with the sharp pen 🖊️