> ## Content Index > Fetch the complete content index at: https://www.renehjetting.com/llms.txt > Use this file to discover other available public pages before exploring further. # Why your sales emails aren't working (and what you can do about it) - URL: https://www.renehjetting.com/why-your-sales-emails-arent-working/ - Published: 2025-08-01T04:00:31.000Z - Updated: 2025-08-01T04:00:46.000Z - Author: René Hjetting - Tags: Newsletter You probably know the feeling. You're sitting there staring at the screen. You have to write an important email. Or maybe a newsletter for your customers. **You write. You delete. You write again. You delete again.** Two hours later, you still don't have anything that feels right. And when you finally send it? No response. No reactions. Maybe even fewer sales than last time. ***‘What am I doing wrong?’* you think.** I know because I've been there. Literally. ### When my writing school suddenly stopped selling Back in 2016, I was proud as a peacock. I had just launched my first writing school – a 5-week online course where I **taught people to write better**. Teaching online over a longer period of time was new to me. Normally, I just did 1-2 hour workshops. But the first two classes? Sold out. Completely sold out. **I felt like a rock star.** *‘This is my future,’* I thought. *‘Now I can make a living teaching and helping freelancers write their way to better business.’* **But then the inevitable happened.** Class number 3? Sold poorly. Class number 4? Even worse. **I didn't understand.** Had I done something wrong? Was the market saturated? Were people no longer interested in learning to write? ### The moment it dawned on me One day, I was sitting looking at my statistics. The open rates on my emails had dropped by over 20%. People simply weren't opening my emails anymore. **And then I did something I should have done long ago.** **I compared.** I took the campaigns that had sold well (class 1 and 2) and put them next to the ones that had sold poorly (class 3 and 4). ***Holy cow.*** I had made exactly the same mistake that many of my customers make today: I had sent almost identical emails. Same headlines. Same content. Same angles. My readers had seen it before. Of course they didn't open my emails. Of course they didn't buy. I had forgotten the most important rule: **You always have to come up with something new and fresh.** ### The turning point I waited until after the summer holidays in 2018\. I wrote a completely new campaign from scratch. New angle. New stories. New headlines. I updated the landing page with more testimonials. **The result?** **Class 5 sold as much as class 1 and 2 combined**. I have never forgotten that lesson. And it is more relevant today than ever. ### Why it is harder now (but also easier) Today, the problem has become even bigger. **You are not just fighting** your direct competitors. You are fighting a tsunami of generic content. People receive more emails than ever before. They are bombarded on social media. Everywhere. And much of the content they see? Boring. Generic. Copy/paste from ChatGPT with no personality or thought behind it. **But that's actually an advantage for you.** Because when everyone else is creating template content, your personal, well-thought-out content stands out even more. **The problem is:** How do you constantly come up with new, fresh content without spending your whole life on it? ### Here comes your secret weapon Don't give up when your texts don't work. Just get help from the world's best assistant: **AI**. But not the way most people do it. Not just ‘ChatGPT, write an email about my product’ and then copy/paste. No, you need to use AI as your **sparring partner**. Your **analyst**. Your **idea generator**. Like this: ### Prompt #1: Analyse why your texts aren't working ``` I am sending you an email/text I have written that has not yielded the results I had hoped for. Please analyse the text and give me specific feedback on: 1. What could be the reason for the poor results 2. What elements are missing to create engagement 3. 3 specific improvements I can make Here is the text: [insert your text] ``` ### Prompt #2: Create fresh variations of your best texts ``` I'm sending you a text that has worked well in the past. I would like five completely new versions with the same message but different angles, so that my audience doesn't feel like they've read it before. Make sure each version has: - A new headline/opening - A different story or example - The same core message, but a new approach Original text: [insert your text] ``` ### Prompt #3: Generate new headlines when you're stuck ``` I need to write an [email/post/article] about [topic]. My goal is to [your goal – e.g. get people to sign up, buy, read on]. Give me 10 different headlines that: 1. Grab attention immediately 2. Promise concrete value 3. Sound like me (personal and direct tone) 4. Make people want to read on Background: [briefly describe your product/service and target audience] ``` ### Test it right now Take one of the prompts. Open ChatGPT or Claude. Paste in a text you've written that didn't work as well as you'd hoped. **See what happens.** I guarantee you: You'll gain insights you hadn't thought of. Ideas for improvements. New angles. And suddenly, writing effective copy no longer feels impossible. ### But there's much more... The prompts above are just the tip of the iceberg. Imagine if you could: ✅ **Write 10x faster** – while retaining your personal voice ✅ **Analyse your texts** like a professional marketing expert ✅ **Generate fresh ideas** every time you get stuck ✅ **Create sales texts** that actually sell ✅ **Automate parts of your writing process** so you have more freedom That's exactly what you'll learn in my **‘Write better and sell more with AI’** masterclass course. > *AI wasn't as scary as I thought. René taught me how to use it properly – and now it saves me hours every week. AI helps me come up with ideas, writes drafts for my newsletters and proofreads my work. As a solo freelancer, it's like having an assistant who never takes time off."* – *Participant from class 1* **It's not just theory.** It's 5 weeks where you learn to use AI as your **personal writing assistant** – not your replacement, but your super-powered sparring partner. You'll learn to create content that sounds like **you**. That **engages**. That **sells**. **The next class starts on Tuesday, 9 September.** There are only **12 spots**. The price is **$300** for the entire masterclass course ### You get - 5 weeks of live teaching - Personal feedback on your texts - All my AI prompts and templates - **Bonus:** Access to my secret writing club for 6 months **If you're tired** of spending hours on texts that don't work... **If you want to write** faster without losing your personality... **If you want AI** as your partner instead of your threat... 👉 [**Yes, please, I want to learn to write better with AI**](https://www.renehjetting.com/masterclass/) See you on the other side. **Remember:** There are only 12 spots available. And based on how quickly the first group sold out, I wouldn't wait if I were you. Especially when you know that your competitors are already using AI – just not as smart as you're going to be 😉 --- ![](https://storage.ghost.io/c/1a/09/1a0934e4-4fb9-4a20-9487-d358009b6c73/content/images/2025/07/Me-and-coffea.jpg-5-1-2-2.webp) ## Get smarter every Friday! Get my proven writing tips that turn your words into sales Subscribe Email sent! Check your inbox to complete your signup. No spam. Unsubscribe anytime.