> ## Content Index > Fetch the complete content index at: https://www.renehjetting.com/llms.txt > Use this file to discover other available public pages before exploring further. # Why I was annoyed with myself for more than 10 years - URL: https://www.renehjetting.com/why-i-was-annoyed-with-myself-for-more-than-10-years/ - Published: 2025-07-25T05:00:31.000Z - Updated: 2025-07-31T05:13:56.000Z - Author: René Hjetting - Tags: Newsletter **I can still remember the frustration.** There I was, working on yet another article for a client, feeling that my texts were just... missing something. They were fine, but they didn't make people act. They didn't make people buy. For over 25 years, I have been writing texts for others. But about 15 years ago, I realised that I didn't know anything about copywriting – the art of writing texts that actually make people say ‘**yes, please, I'll take that**.’ I was so desperate to improve that I found an old blog called Copyblogger (it actually still exists). I read everything they wrote and thought, ‘**I want to be able to write like that**!’ But even though I tried to copy their style, there was just something I wasn't getting. It annoyed me so much. Why couldn't I just get good enough, fast enough? ### Then something happened After years of fumbling around, I finally found an American copywriting course. And then it dawned on me what I had been overlooking all along: **Copywriting is the very last thing your customer reads before they pull out their card and buy your product.** It's not just ‘writing nicely.’ It's understanding the human psyche. It's knowing the frameworks and methods that work. It's knowing exactly which words make people take action. Suddenly, I understood why my texts weren't working. I was missing the tools. ### Now you can skip straight to the result **Here's what I want to share with you:** You don't need to spend years learning what I learned. Not when we have AI to help us. **Let me give you a concrete example** of how you can use it right away: The next time you write an email to your customers, **try this simple formula:** 1. Start with a problem they know (just like I started with my frustration) 2. Tell them how you solved it (your personal experience) 3. Show them how they can get the same result (your product/service) It's no coincidence that you're reading this newsletter all the way through – it's exactly the structure I use. But here's the trick: AI can help you find the right words and frameworks, but **your personal story is what makes people act**. There are thousands of AI-generated texts out there every day, but they lack **an authentic voice.** **Another tip you can use today:** When people ask ‘why should I buy from you?’, don't respond with features and functions. **Tell them about a customer** who had the same problem as them and what happened after they bought from you. **Stories sell.** **Not product descriptions.** When you combine the right copywriting frameworks with AI and then add your own authentic voice, you have a combination **that can transform your business.** ### That's why I've created something for you I've gathered everything I've learned over the years – all the frameworks, all the methods, all the tricks – and packaged it into a [**masterclass on writing better and selling more with AI.**](https://www.renehjetting.com/masterclass/) **Here, you won't just learn the theory.** You'll get concrete tools you can use right away. Texts for your emails, your landing page, your sales letters – everything. And it costs **only $300** for the entire masterclass, which is cheaper than a single day course (which is a pretty amazing offer, if you ask me ;)). There are only 12 spots available, because I want to make sure everyone gets the **personalised help** they need. [**Read more about the masterclass here!**](https://www.renehjetting.com/masterclass/) **Happy writing!** --- ![](https://storage.ghost.io/c/1a/09/1a0934e4-4fb9-4a20-9487-d358009b6c73/content/images/2025/07/Me-and-coffea.jpg-5-1-2-2.webp) ## Get smarter every Friday! Get my proven writing tips that turn your words into sales Subscribe Email sent! Check your inbox to complete your signup. No spam. Unsubscribe anytime.