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# She built a fully booked business without networking
- URL: https://www.renehjetting.com/she-built-a-fully-booked-business-without-networking/
- Published: 2026-08-30T07:00:41.000Z
- Updated: 2026-08-30T07:00:40.000Z
- Author: René Hjetting

Last Friday, I wrote about how the newsletter is **the only channel** you fully own. Today, I’d like to show you what that means in practice with one of the twelve stories from the book.

When the copywriter **Kathrine Louise Nielsen** started her business in 2016, she’d just moved to Canada. No professional network. No coffee dates, no networking breakfasts. So she created a newsletter instead and sent it out once a week, just so people could hear from her regularly.

Within a year, she was fully booked. She’s been that way ever since, without cold calling and without all the networking fuss that many self-employed people think is a must.

**My favourite detail:** A project for Novo Nordisk came about because a project manager was sitting in the canteen with a colleague who’d attended one of Kathrine’s courses ten years earlier, and her name came up when someone said, ‘We need a copywriter’. Ten years from meeting to recommendation. That’s the sort of customer journey a newsletter facilitates, because you keep popping up in people’s inboxes.

**And the size?** Kathrine’s list stands at just over 1,840 subscribers. It’s not an American ‘dream figure’, but it’s enough for a fully booked business here at home.

That’s how all twelve case studies in the book are: real people, on a scale that’s achievable.

If you pre-order the book **before 1 October**, you’ll receive a e-book by email when it’s published, along with a place on the workshop.

[Pre-order the book and secure a place on the workshop](https://www.renehjetting.com/build-your-own-profitable-newsletter/)

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