New Year’s resolutions are often about living healthier, being more present, etc., but they don’t always have to be about your personal life. You can also have resolutions for your business. You can decide to do something differently to bring about the changes you seek.
If you really want something, it has a way of becoming a reality.
So, if you’re ready to take the next step, here are six suggestions for powerful New Year’s resolutions for your business in 2022. The six resolutions are split across three areas present in any business—finances, online presence, and you.
1. I want to manage my finances better
This resolution is for anyone with a small business who:
– has a fluctuating cash flow;
– hasn’t been able to accrue sufficient capital to further invest in their business;
– has never felt like they have an overview and control of their day-to-day finances.
There are many ways to work towards this resolution, but the first step is deciding that you want to do something about your company finances—and deciding what you want to do. For example, do you want to increase your turnover, improve your profits, find resources for new projects, or better understand your accounting and learn not to hate self-assessments?
2. I want to charge what I’m worth
Do you feel underpaid or that your products and services are undervalued? If that’s the case, this resolution will help you revise your strategy, market yourself to the right target audience, and increase your rates, so they correspond with the value you create.
Perhaps you already know where to find the weak link in your pricing model. Ask yourself if your strategy is unclear, if your marketing is muddled, or if you generally struggle to convince yourself to charge your worth. You could get in touch with a marketing expert, a business coach, or a psychotherapist, who can help you on your way. You’ll earn back their fees in no time.
3. I want to hone my business’ online presence
If you haven’t updated your website in years, aren’t doing anything to optimise your online activity for mobile, don’t have an email marketing list, or aren’t using your online presence as part of your marketing in the first place, it’s high time you resolve to change that.
Like with the previous resolutions, there are many ways to work towards this—not to mention many detours and ways to waste your time. To avoid the pitfalls, you need to decide what you actually want to do.
– List the changes you think would benefit your business most.
– Estimate the impact of each change.
– Evaluate the time investment for each change.
– Start with the low-hanging fruit—that is, the changes that allow you to reap great benefits without too much effort!
4. I want to make my business visible on social media
Have you given up on social media before you’ve even begun and decided against figuring out which network would be the best platform for your business? Have you been talking about starting a blog but not made time to consider what content you would post? Then this resolution is the obvious choice for your business in 2022.
There are many ways to make your business visible using social media. Start by finding a platform to focus on and considering how building an online presence fits into your current workflow.
5. I want to be more focused and productive
This is the ideal resolution for anyone who:
– catches themselves getting distracted and procrastinating;
– often wastes time on social media;
– finds themselves wondering where the day went because there are still things to finish.
Start by identifying your 2-3 biggest timewasters, and decide on one to cut out. Timewasters take up potential energy and time you could be investing in your business—or in yourself if you need to take a (real) break.
6. I want to delegate more
If you have more work than you can handle and want to have more time to dedicate to growing your business, then it’s about time you get someone on board to help. Stop wearing all the hats in your business, and start getting other people to do the work for you.
It might be time to hire someone full- or part-time. Alternatively, you can enlist the help of freelancers or consultants. You can get someone else to do the accounting, cleaning, phone answering, booking, or marketing. Start by pinpointing the responsibilities you could do without!
What’s next for you?
It’s time to pick a resolution and plan how to make it a reality. The more concrete you make your plan, the easier it’ll be to follow it—and the better you’ll be set up for a fruitful 2022.