# René Hjetting
> I help you write newsletters people actually read — and that bring you customers. So you don’t have to rely on algorithms.
Public Ghost content for AI and LLM tooling. Use `/llms-full.txt` for consolidated page and post context.
Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`).

## Pages
- [About me](https://www.renehjetting.com/about.md) - Hi, my name is René I have been working in marketing, communications and writing for more than 25 years. Today, I help the self-employed and small businesses to use AI to market their businesses in a way that is easy to understand and use. I don’t believe that AI will replace people. I believe that…
- [Build your own profitable newsletter](https://www.renehjetting.com/build-2.md) - The complete step-by-step system for creating, growing, and monetising your newsletter—even if you're starting from absolute zero today. Do you recognise this frustration? ✅ You spend hours every day on social media, but never achieve your goals ✅ Algorithms decide who sees your content (not you) ✅…
- [Build your own profitable newsletter](https://www.renehjetting.com/build-your-own-profitable-newsletter.md) - There’s one marketing channel that no algorithm can take away from you Perhaps you’re familiar with this scenario: You open LinkedIn and see that your latest post has reached a tenth of its usual reach. You haven’t changed a thing. You haven’t done anything wrong. The rules have simply been changed…
- [Free webinar: The 7 steps to building a newsletter that generates income](https://www.renehjetting.com/build.md) - * Are you tired of fighting against algorithms that are constantly changing? * Frustrated by adverts that cost a fortune but don't generate proper leads? * Would you like your own channel that YOU own 100%? Then this webinar is just for you. What I will share with you in the webinar: ✔ Why you need…
- [Build Your Audience](https://www.renehjetting.com/buildyouraudience.md) - Build Your Audience The book teaches you to attract the clients you want and build trust to keep them coming back for more. Let the clients come to you Unlike the aggressive 'super selling' techniques of traditional marketing, this book is about attracting clients without being intrusive—and feelin…
- [Write better with AI](https://www.renehjetting.com/masterclass.md) - Write better. Write sharper. Write with AI. An intensive 5-week online course where you learn to write effectively and personally with AI Do you feel like you spend too much time writing content that doesn't get you the results you want? You're not alone. Many freelancers, marketers, and writers st…
- [Join the premiere list](https://www.renehjetting.com/premiere.md) - My new book, ‘Build Your Own Profitable Newsletter’, is due to be published in September 2026 I’ve been working on this book for over a year. It brings together everything I’ve learnt over more than 20 years of working with newsletters as the backbone of a business. How to find the right topic, how…
- [Watch the replay: The 7 steps to building a newsletter that generates income](https://www.renehjetting.com/replay.md) - You've made it here — which tells me you're serious about this. In this webinar, I walk you through the exact 7 steps I use with my clients to build newsletters that generate real income. Not theory. Not fluff. The actual system. Watch it. Take notes. And when you're done, ask yourself one question…
- [Thanks for signing up!](https://www.renehjetting.com/thanks-for-signing-up.md) - You're now part of my little digital writing club – where we dive into everything that helps your words sell – with and without AI. In my newsletter, I share: * practical tips you can use right away * my favorite prompts for writing faster and better with AI * insights into how I write, test, and b…
- [Check your inbox](https://www.renehjetting.com/thanks.md) - Thank you for registering! You are just one small step away from securing your place: Go to your inbox and confirm your registration by clicking on the link in the email you just received from me. Can't find the email? Check your spam folder – it may have ended up there. Once you have confirmed, yo…
- [AI for marketing, workshops and training programmes for your business](https://www.renehjetting.com/workshop.md) - Practical AI training where staff actually use AI the very next day Many businesses already have access to ChatGPT, Claude, Gemini or Microsoft Copilot, but very few staff members use these tools as a natural part of their working day. That’s where I can help. I have worked in marketing and communi…

## Posts
- [He started his newsletter even though he wasn’t short of clients](https://www.renehjetting.com/he-started-his-newsletter-even-though-he-wasnt-short-of-clients.md) - Hi there 🤗 When career coach Mark Crossfield started his practice, he had plenty of clients. After 28 years as a civil engineer, he knew lots of people, and referrals kept his diary full. He didn’t need a newsletter. But he started one anyway. Most self-employed people do the opposite. They wait u…
- [My third book is on its way to the printers](https://www.renehjetting.com/my-third-book-is-on-its-way-to-the-printers.md) - The other morning, I was sitting with my coffee when I received my ISBN number. It might not sound like a big deal. But you need an ISBN number when you publish a book — it’s what enables bookshops and libraries to find the book. And that was the last thing I needed. So once the number was sorted,…
- [You won’t lose your readers by selling to them](https://www.renehjetting.com/you-wont-lose-your-readers-by-selling-to-them.md) - For a long time, I was afraid of selling to my mailing list. Not because I didn’t believe in what I was offering — but because I was convinced that my readers would react negatively if I suddenly started promoting a product. That they would feel manipulated — as if the good newsletters had just bee…
- [You won’t get better at writing just by reading about it](https://www.renehjetting.com/you-wont-get-better-at-writing-just-by-reading-about-it.md) - A couple of years ago, I counted how many times I’d written “I should write more” in my diary without actually doing it. The answer was too embarrassing to share here. The only thing that changed that was making a commitment to others. Commitment is what’s missing Most people I speak to who want to…
- [Just expand your list](https://www.renehjetting.com/just-expand-your-list.md) - There’s a piece of advice you’ve heard so many times it almost feels like a law of nature: grow your list. Get more subscribers, and the money will follow. It sounds logical — and that’s precisely why it’s so dangerous, because it makes you look for the solution in the wrong place. I’ve been workin…
- [Stop guessing](https://www.renehjetting.com/stop-guessing.md) - You’re sitting there wondering what your next product should be. Or what you should write about. Or how you should position yourself. And you’re guessing. There’s one way to stop. Ask your customers. It sounds obvious. It Is obvious. But that’s exactly why most people skip it. It feels too simple.…
- [There are people out there waiting to hear from you](https://www.renehjetting.com/there-are-people-out-there-waiting-to-hear-from-you.md) - They just don’t know it yet. It was a thought that struck me when I started writing my new book — and that thought is actually at the heart of what the book is about: how to use a newsletter to reach the people who need what you have to offer. Since I published Build Your Audience in 2020, I’ve bee…
- [The welcome series I wanted to write myself today](https://www.renehjetting.com/the-welcome-series-i-wanted-to-write-myself-today.md) - Last week, I received a question from a reader who had just received a large number of new subscribers to their new newsletter. ‘How much should I invest in a welcome series? I hear different things. Some say seven emails, others say you should just send the standard email straight away.’ I underst…
- [I hate selling – and it has worked for 10 years](https://www.renehjetting.com/i-hate-selling-and-it-has-worked-for-10-years.md) - For the past 10 years, I have sold 100% of my courses and workshops on one channel. Not LinkedIn. Not YouTube. Not cold calls or networking meetings where everyone tries to sell to each other. Only my newsletter I've never been good at selling. The idea of calling strangers and persuading them to b…
- [Is a newsletter something for you? 4 questions that will give you the answer](https://www.renehjetting.com/is-a-newsletter-something-for-you.md) - Most articles about newsletters start by telling you that you need one. This one starts somewhere else: with whether it makes sense for you at all. Because a newsletter isn't the answer for everyone. However, it is the answer for far more people than those who actually have one. Here are four quest…
- [Your newsletter is like a friendship](https://www.renehjetting.com/your-newsletter-is-like-a-friendship.md) - Think about your best friend. You didn't start out as best friends. It began with a meeting. A conversation. And over time – trust. That's exactly how a good newsletter works. First meeting: You need to be found All friendships start with someone showing up. The same goes for new readers. Before th…
- [The easiest way to gain new subscribers](https://www.renehjetting.com/the-easiest-way-to-gain-new-subscribers.md) - The questions I answer most when teaching about newsletters are: how do I get more subscribers for my newsletter? There are many ways you can do this, both free and paid. And I want to mention a method I used myself recently. In Denmark, we have a large conference on email marketing and newsletters…
- [What I've learned after 20 years of newsletters](https://www.renehjetting.com/what-ive-learned-after-20-years-of-newsletters.md) - Can we be honest for a moment? Most of us spend a lot of time on social media. We post, engage, build followings. And it works – to a certain extent. But there's something we all notice: We're borrowing space on other people's platforms. Algorithms change. Reach declines. What we built yesterday ma…
- [5 things AI will never be able to do (in your marketing)](https://www.renehjetting.com/5-things-ai-will-never-be-able-to-do-in-your-marketing.md) - There is one word that describes most AI content out there: “Slop.” It covers low-quality AI-generated content—the stuff that floods your inbox, feed, and search results like a gray mass of indifference. And here's the interesting thing: the more AI content is produced, the more valuable human cont…
- [Why are your headlines being ignored?](https://www.renehjetting.com/why-are-your-headlines-being-ignored.md) - You know how it is. That feeling when you've spent 45 minutes writing a newsletter, crafting every sentence to perfection, checking the spelling three times... ...and then only 20% of your recipients open it. Twenty percent. The problem isn't your content. The problem is that people never get that…
- [Learn from Netflix (and write better newsletters)](https://www.renehjetting.com/learn-from-netflix-and-write-better-newsletters.md) - Do you remember how it feels to start a new series on Netflix? You watch episode 1. Then episode 2. And suddenly it's 2 a.m. and you've watched 6 episodes in a row. Why? Because Netflix has a formula. A structure. A common thread. Every series has a beginning, a middle and an end. And each episode…
- [Here's why many of your competitors are abandoning social media](https://www.renehjetting.com/heres-why-many-of-your-competitors-are-abandoning-social-media.md) - You post on LinkedIn every day. You create Stories on Instagram. You struggle to keep up with the ever-changing algorithm on Facebook. And what do you get out of it? Three likes from your mother, a colleague and a random bot from India. You can feel the frustration, right? I've been a copywriter fo…
- [The secret Ed Sheeran uses (and you should steal for your landing pages)](https://www.renehjetting.com/the-secret-ed-sheeran-uses-and-you-should-steal-for-your-landing-pages.md) - This weekend, Ed Sheeran has come to Denmark to give four concerts in a row. Four concerts. In a row. This is only possible because he is so incredibly popular. But here's what's really smart about Ed: When he's about to play a concert, he always makes a set list. It's all systematic. He warms up t…
- [You can't see your own blind spots](https://www.renehjetting.com/you-cant-see-your-own-blind-spots.md) - Five years ago, I was sitting in my home office looking at my computer screen. Corona had forced me to move my writing courses online, and I had just finished another Q&A session. Normally, people would pack up and go home. But not this time. People stayed. They wrote in the chat. They wanted to ke…
- [She hadn't written her newsletter in a whole year](https://www.renehjetting.com/she-hadnt-written-her-newsletter-in-a-whole-year.md) - One of the members of my Danish writing club was stuck in exactly the same way. You know the feeling, right? You sit down at your computer with the best of intentions. You have the ideas, you have the desire, you know you HAVE to write to get customers for your business. But then... nothing happens…
- [What I learned from making pizza yesterday (and why you'll never get good AI content)](https://www.renehjetting.com/what-i-learned-from-making-pizza-yesterday-and-why-youll-never-get-good-ai-content.md) - You know when you're standing in the kitchen and suddenly have a revelation? That's how I felt yesterday. I was standing there with my pizza dough, about to spread the tomato sauce. And just as I picked up the spoon, it hit me like a bolt of lightning: This is exactly like writing with AI! Let me e…
- [Why your sales emails aren't working (and what you can do about it)](https://www.renehjetting.com/why-your-sales-emails-arent-working.md) - You probably know the feeling. You're sitting there staring at the screen. You have to write an important email. Or maybe a newsletter for your customers. You write. You delete. You write again. You delete again. Two hours later, you still don't have anything that feels right. And when you finally…
- [Why I was annoyed with myself for more than 10 years](https://www.renehjetting.com/why-i-was-annoyed-with-myself-for-more-than-10-years.md) - I can still remember the frustration. There I was, working on yet another article for a client, feeling that my texts were just... missing something. They were fine, but they didn't make people act. They didn't make people buy. For over 25 years, I have been writing texts for others. But about 15 y…
- [Why you'll never finish writing](https://www.renehjetting.com/why-youll-never-finish-writing.md) - Do you know the feeling? You're sitting in front of your computer, the cursor is blinking on a blank page, and your thoughts are racing. ‘Just this one post,’ you think. ‘It'll take an hour.’ Two hours later, you're still there. I've been there so many times that I've lost count. Like many others,…
- [9 emotional triggers that engage your readers](https://www.renehjetting.com/9-emotional-triggers-that-engage-your-readers.md) - Discover the psychology behind captivating content that makes your target audience take action. What makes content unforgettable? Think about the last piece of writing that really moved you. Maybe it was a story that made you smile, or a post that had you reflecting for hours afterwards. Chances ar…
- [Why your own audience is your business's most important asset](https://www.renehjetting.com/why-your-own-audience-is-your-businesss-most-important-asset.md) - I meet many self-employed people who spend all their energy trying to ‘hack’ LinkedIn, Facebook and Instagram algorithms. They post constantly, use the right hashtags and hope that the algorithm will be kind to them today. But the truth is: You are building your business on borrowed land. Your own…
- [A new product is not the solution to your problem](https://www.renehjetting.com/a-new-product-is-not-the-solution-to-your-problem.md) - Just before the coronavirus hit us in early 2020, I had a successful business writing for clients, and everything looked bright. Then the coronavirus arrived, and my clients began to stop requesting content because they were uncertain about the situation. From one day to the next, my turnover fell…
- [Imagine yourself as a radio programme that your listeners love](https://www.renehjetting.com/imagine-yourself-as-a-radio-programme-that-your-listeners-love.md) - Do you also spend a lot of time on Facebook, LinkedIn and Instagram? Do you participate in events, network, listen to podcasts and watch YouTube videos? Do you receive stacks of newsletters? We are bombarded with thousands of messages every single day. Most of them are fleeting and have only one pu…
- [Will AI write all your texts in the future?](https://www.renehjetting.com/will-ai-write-all-your-texts-in-the-future.md) - I have a clear answer for you! Yes, AI can write your texts, but most of the time they will sound too general and lack your personal voice and experience. It reminds me of when I was in primary school and got a calculator for maths. It could calculate everything, but for me it was important to unde…
- [3 questions to ask yourself before writing](https://www.renehjetting.com/3-questions-to-ask-yourself-before-writing.md) - You're sitting in front of the screen, your fingers are hovering over the keyboard and you're about to start typing. But where do you start? What is it you really want to achieve? Before I even sit down to type, I've developed three simple yet powerful questions that help me focus my message. These…
- [How to write your first draft with ease - without struggling with perfectionism](https://www.renehjetting.com/how-to-write-your-first-draft-with-ease.md) - Do you know that feeling when you start on a blank piece of paper and don't know how to begin? You're not alone! Most of us struggle to get started with writing because we have this idea that it has to be perfect from the start. But what if I told you that the secret to good writing is actually wri…
- [The freedom to choose](https://www.renehjetting.com/the-freedom-to-choose.md) - Have you noticed the changes in the market? I've been talking to a lot of self-employed people lately - both customers and business associates - and when I take a step back, I see a clear pattern: I'm far from the only one who's been struggling to keep profits up. The market has changed significant…
- [Building an Effective Newsletter Strategy with Dan Oshinsky](https://www.renehjetting.com/building-an-effective-newsletter-strategy-with-dan-oshinsky.md) - Last time you got my first newsletter in English in many years, today you get the first episode of my new podcast called, you guessed it, The Sharp Pen. Building an effective newsletter strategy0:00/2770.9387755102041× In this episode, I'm thrilled to bring you my conversation with Dan Oshinsky, fo…
- [A new beginning](https://www.renehjetting.com/a-new-beginning.md) - This is my first newsletter in English for many years - and I'm quite happy the moment I write to you. I love the English language. ❤️ It was my favourite subject at school and I spend 90% of my reading time on English books. I also write in English whenever I get the chance. You might be thinking:…
- [18 proven strategies to boost your website traffic](https://www.renehjetting.com/18-tips-for-increased-traffic-to-your-website.md) - In today's digital landscape, driving quality traffic to your website is essential for business growth. These proven strategies will help you attract more visitors without resorting to questionable tactics or spam. Content creation & management 1. Create valuable content that solves problems Qualit…

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