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# How to write your series – step by step
- URL: https://www.renehjetting.com/how-to-write-your-series-step-by-step/
- Published: 2026-10-28T06:00:00.000Z
- Updated: 2026-10-28T06:00:00.000Z
- Author: René Hjetting

You’ve now decided whether your series should welcome readers or sell to them. 

Today, you’ll get the steps for writing it.

**Step 1: Decide on the one next step.** Before you write a word, you need to know where the series is taking the reader. Not three places – just one. In a welcome series, this might be the reader replying to an email or starting to read your newsletter every week. In a sales series, it’s buying a specific product. Write it down in one sentence: “Once the reader has received the final email, she should …”

**Step 2: Decide on the number of emails.** For most people, five emails is a good starting point. It’s enough to build a relationship and get a point across, and it’s few enough that you’ll actually get them written. You can always expand later.

**Step 3: Give each email one task.** Write one line for each email before you write the actual text. In a welcome series, for example, it might look like this:

1. **Deliver** what the reader signed up for, and tell her what to expect.
2. **Tell** her who you are and why you’re writing – through a story.
3. **Give** your best advice, something she can use today.
4. **Show** how you help others – with an example or a customer story.
5. **Point** out the next step.

This is your outline, and it’s more important than the text itself. When you know what each email is meant to achieve, the writing becomes much easier, and you avoid one email starting to do the job of the next.

**Step 4: Write the emails.** One email at a time, with one key point in each. Write to one reader, not to a list. And end each email with something that makes the reader look forward to the next one.

**Step 5** **I’m saving for tomorrow.** It’s the step most people skip, and it’s the reason why many email series never get any better than their first version.

If you want to get started today, do steps 1 and 3: write your one sentence about the next step, and write one line for each of your five emails. It’ll take half an hour, and then you’ll have your outline.