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# Building an Effective Newsletter Strategy with Dan Oshinsky
- URL: https://www.renehjetting.com/building-an-effective-newsletter-strategy-with-dan-oshinsky/
- Published: 2025-04-04T06:14:28.000Z
- Updated: 2025-10-21T09:09:37.000Z
- Author: René Hjetting
- Tags: Podcast

**Last time you got my first newsletter in English in many years, today you get the first episode of my new podcast called, you guessed it, The Sharp Pen.**

Building an effective newsletter strategy

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In this episode, I'm thrilled to bring you my conversation with **Dan Oshinsky**, founder of Inbox Collective.

Dan's consultancy helps newsrooms, non-profits, and independent writers develop effective email strategies. He shares his fascinating journey from being the first newsletter editor at BuzzFeed to becoming a renowned newsletter consultant, offering valuable insights on building engaging newsletters and converting readers into paying supporters.

### Episode Highlights

- **Dan's Journey**: How Dan accidentally became a newsletter consultant after working at BuzzFeed and The New Yorker
- **Newsletter Strategy Fundamentals**: The importance of identifying your specific audience and understanding their needs
- **Content Development**: Approaches to generating newsletter content ideas and different ways to structure them
- **Publishing Frequency**: Finding the right cadence for your newsletter—daily, weekly, or monthly
- **Content Format Decisions**: Whether to include full content in emails or drive traffic to your website
- **Email vs. Social Media**: Why newsletters remain one of the most reliable marketing channels without algorithm interference
- **The Future of Newsletters**: How AI might change email consumption patterns in the coming years
- **Independent Newsletter Business Models**: The growing trend of journalists making a living through paid newsletter subscriptions

### Key Takeaways

1. **Start with a specific audience**: Know exactly who you're writing for and what their needs are
2. **Content development**: Create a list of topics based on audience needs and explore different ways to present them
3. **Publishing frequency**: It's easier to start with less frequent publishing and increase than to start daily and scale back
4. **Measurement matters**: Your business model should determine whether you keep content in emails or drive to your website
5. **Email's advantage**: Unlike social media, email gives you direct access to your audience without algorithmic limitations

### Resources Mentioned

- [**Inbox Collective Newsletter**](https://inboxcollective.com/newsletter/?ref=renehjetting.com)
- [**52 Ways to Grow Your Email List**](https://inboxcollective.com/ways-to-grow-your-newsletter-list/?ref=renehjetting.com)
- Newsletter platforms mentioned: [**Beehive**](https://www.beehiiv.com/?ref=renehjetting.com), [**Ghost**](https://ghost.org/?ref=renehjetting.com), [**Substack**](https://substack.com/?ref=renehjetting.com)

**Happy writing!**

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