Marketing is a prerequisite for making a name for your company on the market and for generating sales. Marketing is a broad term that encompasses all the activities your company can engage in, in order to sell a concept, product or service on a given market. The aim, of course, is to create or satisfy …
A couple of months ago, I began holding webinars – both open and closed webinars, to which I invite a particular audience. I think I have committed all of the classic mistakes one possibly can! In the following, I will share my experience and what I have learned from others, so you can avoid wasting …
Brand and branding strategies were a concept that became popular when companies and advertisers in the last century discovered the power of advertising. It quickly became a mantra to have an active branding strategy, and when branding was linked with a business plan, the strategy helped strengthen the company’s image and boost its familiarity among …