René Hjetting

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How to Market Successfully

How to Market Successfully

Marketing is a prerequisite for making a name for your company on the market and for generating sales. Marketing is a broad term that encompasses all the activities your company can engage in, in order to sell a concept, product or service on a given market. The aim, of course, is to create or satisfy …

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Eight Tips for Holding a Webinar

Eight Tips for Holding a Webinar

A couple of months ago, I began holding webinars – both open and closed webinars, to which I invite a particular audience. I think I have committed all of the classic mistakes one possibly can! In the following, I will share my experience and what I have learned from others, so you can avoid wasting …

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Create a Brand with the Right Branding Strategy

Create a Brand with the Right Branding Strategy

Brand and branding strategies were a concept that became popular when companies and advertisers in the last century discovered the power of advertising. It quickly became a mantra to have an active branding strategy, and when branding was linked with a business plan, the strategy helped strengthen the company’s image and boost its familiarity among …

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