Online reviews are risky. An analysis by the consumer magazine Tænk shows that 86 percent of Danish consumers have much or some confidence in user reviews. Considering the great impact that negative reviews can have on a company’s online reputation, it could be tempting to take legal action if you feel unfairly described and misunderstood …
Knowing what you want is the only way to find out what you need. So before you begin thinking about the practical aspects of creating a website, there are some important fundamental questions you need to ask yourself first, such as: what do you want to achieve with the website, who is the target group, …
With a good marketing plan, you reach your target groups, increase your customer base and improve your bottom line in the end. Without customers, your company will not survive, and in order to attract and keep customers, your company needs to market itself. It is unlikely that people will just come to your store or …
The use of social media is like a big snowball rolling down a mountain. It grows bigger and bigger, in the same way as the number of users of Facebook, Twitter, LinkedIn and YouTube. Studies show that 3 out of 4 Internet users watch videos online every day. For obvious reasons, this makes YouTube the …
Looking for a few tools to attract more visitors to your website – without compromising your principles or resorting to SPAM? Try one of the following options. 1. Focus on creating content. Good content sells itself. If you invest time in building and promoting your website content, it will naturally result in more traffic through …
Marketing is a prerequisite for making a name for your company on the market and for generating sales. Marketing is a broad term that encompasses all the activities your company can engage in, in order to sell a concept, product or service on a given market. The aim, of course, is to create or satisfy …
A couple of months ago, I began holding webinars – both open and closed webinars, to which I invite a particular audience. I think I have committed all of the classic mistakes one possibly can! In the following, I will share my experience and what I have learned from others, so you can avoid wasting …
Brand and branding strategies were a concept that became popular when companies and advertisers in the last century discovered the power of advertising. It quickly became a mantra to have an active branding strategy, and when branding was linked with a business plan, the strategy helped strengthen the company’s image and boost its familiarity among …