> ## Content Index > Fetch the complete content index at: https://www.renehjetting.com/llms.txt > Use this file to discover other available public pages before exploring further. # A new beginning - URL: https://www.renehjetting.com/a-new-beginning/ - Published: 2025-04-01T04:58:08.000Z - Updated: 2025-07-31T05:19:02.000Z - Author: René Hjetting - Tags: Newsletter This is my **first newsletter** in English for many years - and I'm quite happy the moment I write to you. **I love the English language. ❤️** It was my favourite subject at school and I spend 90% of my reading time on English books. I also write in English whenever I get the chance. **You might be thinking:** *Why are you starting to write newsletters in English now, when Danish is your native language?* Since I published my second book [**Build Your Audience**](https://www.renehjetting.com/books/) in 2020, I've wanted to write a weekly newsletter in English. But I put **too high expectations** on myself and lost the spark - also because I was trying to do too many things at once. Now the desire has returned. I've got the spark again. And when I need to find my reason to do something, **I always make a tagline for myself.** I read it over and over again and adjust it until it feels right. And it does now. That's why I'm writing this first newsletter to you after many years. **My tagline is:** *I teach you how to craft compelling words, engage your audience, and turn your writing into sales.* For me, writing is about expressing yourself, getting your message across and writing something that brings joy and helps other people - your readers - who can later become your customers. **Writing gives me an outlet for my creative ideas and thoughts.** And I think that's true for anyone who writes - whether it's short or long and wherever it's published. I love writing newsletters (my favourite medium), but also books, blog posts, short posts and much more. I actually got the idea for this newsletter [**when I read a post**](https://www.linkedin.com/feed/update/urn:li:activity:7310220562205757441/?ref=renehjetting.com) on LinkedIn by **Steven Bartlett**, where he wrote about *Ikigai* \- a Japanese term meaning ‘a reason for being’. It asks four questions: - What do you love? - What are you good at? - What can you get paid for? - What does the world need? If something answers all four, you've found your Ikigai - your reason for being. Here are my answers to the four questions. Maybe they can inspire you. ### What do you love? I love writing and expressing myself - through storytelling, copywriting, writing with AI, books and much more. For me, it's not about *what* I write, but *how* I can entertain and help the reader. It has to make sense - both for me and for the reader. I've dreamed of writing since I was a kid in the school library and borrowed my first real book - written by Sir Arthur Conan Doyle, the man behind Sherlock Holmes. This is where my dream of being a writer was born. ### What are you good at? I think I'm a good writer - and luckily, many clients have paid me for my copywriting skills. I've written emails, newsletters, landing pages and much more for them. All the experience I've gained - and my interest in AI - **I want to pass on to you.** Especially through this newsletter. ### What can you get paid for? In addition to copywriting, I've spent the last three years teaching people how to write with AI - without losing the personality and quality of their text. Right now, there is far too much content written by a chatbot and published without personality. I want to help you and many others avoid that. ### What does the world need? I think the world needs people who communicate with people - and deliver content on a human level. It might be a bit abstract, but as Steven Bartlett wrote in his post: *You don't build a business, you build people.* *And people build the business.* I completely agree with him. In an age of screen time, AI-generated texts, images and videos at record pace, the most important thing is that we humans can feel each other - and be something to each other. Anything else doesn't make sense. And the best part is: You can make a living and do something meaningful at the same time. ### Where are we heading? I'll ask a fifth question myself, because it's important to know where we're going - and why. **I know because my tagline says it clearly:** *I teach you how to craft compelling words, engage your audience, and turn your writing into sales.* And the first step is this newsletter. I'll write to you every week and hope to give you something you can use - both in your life and your business. If you like, **please reply to this email** with your answers to the four questions: - What do you love? - What are you good at? - What can you get paid for? - What does the world need? **P.S.** Do you know someone who might want to read this? Send them the newsletter - or have a chat with them about the questions. It can be a meaningful conversation in these digital times. **Happy writing!** --- ![](https://storage.ghost.io/c/1a/09/1a0934e4-4fb9-4a20-9487-d358009b6c73/content/images/2025/07/Me-and-coffea.jpg-5-1-2-2.webp) ## Get smarter every Friday! Get my proven writing tips that turn your words into sales Subscribe Email sent! Check your inbox to complete your signup. No spam. Unsubscribe anytime.